Ice Wireless Launches 3G HSPA+ in Yellowknife, NT

Advanced Next Generation Network Delivers Data Speeds of up to 21 Mbit/s

YELLOWKNIFE, NT – March 28, 2014 – Ice Wireless, a leading mobile network operator, today announced the launch of 3G HSPA+ in Yellowknife, Northwest Territories, bringing customers here the most advanced 3G network in Northern Canada.

“Yellowknife has been underserved for far too long, it’s time to bring 21st century wireless service to this important economic hub in Canada’s North,” said Samer Bishay, President and CEO of Ice Wireless and its sister company Iristel Inc. As a sign of his companies’ commitment to the community, Mr. Bishay flew into Yellowknife specifically for the launch and to meet customers.

The Ice Wireless network has the capability to reach 4G/LTE speeds quickly as the telecommunications infrastructure in the North improves links to the South. Today, Ice Wireless 3G provides a number of new benefits to customers, including:

• Faster speeds. 3G technology is capable of delivering speeds up to 21 Mbit/s. Customers can surf the Internet with ease, download the latest applications and games, and check email on their smartphones faster than ever before.

• Advanced technology. The Ice Wireless network is the most advanced 3G network in Northern Canada, integrated with Iristel’s international carrier grade VoIP network to introduce a multitude of new features for mobile devices, such as High Definition Voice, which provides crystal clear voice quality, and Presence Management, which enables users to hop a call from landline to mobile network without having to drop the call.

• Cool new smartphones. Ice Wireless offers the latest in 3G-compatible devices, including new 3G smartphones and tablets.

“We are very excited to launch 3G in Yellowknife.” said Cameron Zubko, Chief Operating Officer. “With the benefits of 3G, customers can enjoy a faster, better mobile experience than ever before.”

Added Mr. Zubko, “We’ve also got some of the best 3G plans in Canada. Our Unlimited Talk & Text plans start at $55 per month, with 400MB of data, unlimited nationwide long distance, and Canada-wide roaming provided by our roaming partner, Rogers Wireless. That’s a lot of power at your fingertips and it only gets better from there.”

To coincide with its launch of 3G, Ice Wireless also announced today the official grand opening of its retail store in Yellowknife to make shopping for the company’s wireless voice and data products more convenient for local residents and businesses. Ice Wireless, located in the Centre Square Mall in downtown Yellowknife, now offers a wide variety of wireless phones, accessories and services. The new Yellowknife store’s hours are Monday through Friday, 9:30 a.m. to 6:00 p.m., Saturday and Sunday, 12:00 p.m. to 5:00 p.m.

Ice Wireless will be holding events in Yellowknife throughout the month of April to celebrate its launch of 3G in the Northwest Territories.

Ice Wireless’ 3G Network

Ice Wireless is committed to bringing 3G mobile service to those who need it most, the people of Canada’s North. This launch of 3G in Yellowknife, Northwest Territories is part of a $12.4 million investment plan to expand and enhance telecommunications services in 9 cities and towns across the Yukon, Northwest Territories and Nunavut. Through this investment, Ice Wireless has committed to provide its customers with new mobile services and high-speed Internet access across its service area. Ice Wireless’s innovation and investment has resulted in the most advanced 3G HSPA+ network in Northern Canada today.

About Ice Wireless

Ice Wireless is a facilities based regional mobile network operator (MNO) that delivers state-of-the-art 3G HSPA+/UMTS technology to rural and remote areas of Canada. Ice Wireless was launched in Inuvik, Northwest Territories in 2005. Ice Wireless operates on the 850/1900 MHz spectrum under livense from Industry Canada.

Today, Ice Wireless has operations across Northern Canada. The Ice Wireless network covers 70% of the population of the Yukon and Northwest Territories and also provides service to Iqaluit, Nunavut. Ice Wireless is the exclusive roaming partner of Rogers Wireless and Fido in Northern Canada, and Ice Wireless customers roam on the Rogers Wireless network when travelling outside of their service area.

Ice Wireless is supported by a strong network of independent agents, who make shopping for the company’s wireless voice and data products more convenient for local residents and businesses. Ice Wireless offers all of the newest smartphones, enabling its customers to surf the internet with ease, download the latest applications and games, and check their email on their smartphones.

Ice Wireless has established a strategic partnership with Iristel, one of Canada’s largest VoIP service providers, a registered CLEC that has begun operations in Northern Canada under the CRTC decision to open the serving area to local competition. Ice Wireless’ integration with Iristel’s international carrier grade VOIP network has created a unique and dynamic system in which mobile phones and VoIP phones are all integrated in an owned and self-controlled network.

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Media Relations Contact:

Bob Brehl
Media Relations
T: +1-416-800-0010

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